Sensitive Choice®

Sensitive Choice® helps you make better lifestyle choices to manage your asthma and allergies more effectively.

One in four Kiwi kids and one in six adults have asthma, that’s over 600,000 people.

We receive many enquiries from families and people with asthma and allergies wanting to know how to reduce their symptoms. That’s why we are working together with the National Asthma Council Australia to offer the Sensitive Choice® program to all New Zealanders.

The Sensitive Choice® programme assists the Asthma Foundation in encouraging manufacturers and suppliers to provide products and services that may benefit people with asthma and their families and friends.

Sensitive Choice® blue butterfly symbol is a way of recognising products and services from companies that are committed to reducing asthma and allergy triggers.

Aims of the programme

The Sensitive Choice® programme was developed to achieve the following:

  • Educate New Zealanders about the importance of managing their asthma.
  • Encourage manufacturers and suppliers to produce products and services that are asthma and allergy friendly and that could benefit people with asthma and allergies.
  • Provide you and your family with a way of identifying products and services that may benefit people with asthma and/or allergies and improve your health and wellbeing.
  • Generate sponsorship funds to enable the Asthma Foundation to continue their work in improving asthma care.
Where will I see the butterfly symbol?

The Asthma Foundation has a formal review process to assess company proposals and their products.  This review process is conducted in conjunction with the National Asthma Council and carried out by the Sensitive Choice® Product Advisory Panel. If products and services are accepted, the butterfly symbol is awarded. You will see the butterfly appearing in retail outlets and online.

To learn more about the program or to discuss whether your product or service may be suitable, please contact:

Taniya Wick at the Asthma Foundation
Phone (04) 495 0099