Sensitive Choice® helps you make better lifestyle choices that may help you manage your asthma and allergies more effectively.
The Sensitive Choice® programme is offered by the Asthma Foundation of New Zealand and the National Asthma Council Australia.
Sensitive Choice® helps you identify companies that are committed to reducing asthma and allergy triggers.
The Sensitive Choice® programme has a large target audience. One in four Kiwi kids and one in six adults have asthma, that’s over 600,000 people. We receive many enquiries from families and people with asthma wanting to know how to reduce their asthma symptoms.
Why make a “Sensitive Choice”?
The Sensitive Choice® programme was developed to achieve the following:
- Educate New Zealanders about the importance of managing their asthma.
- Encourage manufacturers and suppliers to produce products and services that are asthma and allergy friendly and that could benefit people with asthma and allergies.
- Provide you and your family with a way of identifying products and services that may benefit people with asthma and/or allergies and improve your health and wellbeing.
- Generate sponsorship funds to enable the Asthma Foundation to continue their work in improving asthma care.
The butterfly logo will help you make informed lifestyle choices that may help improve outcomes regarding asthma and allergies. If you see the blue butterfly when shopping, stop for a moment and think about your family’s asthma and allergy care.
Here you will find out more about :
Sensitive Choice® Products - a full list of all the products that have been approved by the stringent Sensitive Choice Product Advisory Panel
The connection between our homes and our health - What is the connection between our homes and our health? Quite a lot is the answer!
Join the Sensitive Choice® Programme - can your product become Sensitive Choice® product - It’s not an easy process – all products need to be approved by our Product Advisory Panel
Would you like to know more about the programme? Please contact:
Phil Burt at the Asthma Foundation
Phil@asthmafoundation.org.nz Phone (04) 495 0094 Fax: (04) 499 4594